Beauty

Beauty was born from a meeting of minds, a collaboration with Moustafa Shoair, the blending genius behind Yaaseen, whose work with natural materials has reshaped what modern perfumery can be. Together, we wanted to build something where the purity of citrus meets the depth of animalic civet, and each note serves a precise purpose in creating that addictive, citric bite.

The result is a scent that lives at the edge of control, and is so undeniably raw. Each 30ml bottle is blended at a concentration above 50% natural oil, pushing the limits of richness and endurance. Every drop carries the full power of its materials, nothing diluted, nothing unnecessary. It’s a fragrance that doesn’t fade into the skin but exudes its wonders constantly without end.

The top opens with a burst of pineapple, neroli, and a sharp citrus accord built from lemon folded, green mandarin, lime, yuzu, and cedar. The pineapple leads, not with sweetness but in its pure sour form, its tone immediately bright and clean. Neroli rises alongside it, giving the structure lift. The blend of citrus materials surrounds the core every note crisp and sour, each adding a unique direction to the blend. Lychee rose musk otto threads through this opening, softening the sharpness, while the civet sits quietly beneath, waiting to pounce. It doesn’t dominate; it uses the citruses as cover, shaping the brightness with a subtle bite that will deepen as the fragrance unfolds.

From the first moment, it’s clear this isn’t a simple citrus perfume. The top vibrates with structured controlled acidity. The civet works invisibly, binding the freshness to the animalic undercurrent that defines Beauty. Its role is essential: it keeps the citrus alive longer than it should last, extending the top far into the heart.

As the fragrance opens further, the middle brings an intricate floral arrangement, each note chosen for its role in balancing the bite. Italian neroli reappears, cleaner and more focused, tying the top to the heart. Frangipani and tuberose add smoothness, expanding the texture, while ruh motia and orange blossom heighten the natural citrus tone without overpowering it. The floral heart gives the composition its rhythm.

Mate adds a dry, green edge that keeps the florals from turning too soft. Black copal brings resin, the first hint of the darker base that will come later. Pink lotus, lavender, and fir lend freshness that mirrors the top, ensuring the citrus character stays intact through the heart. Port Oxford cedar begins to show beneath, bridging the clean air of the top to the rich woods that will soon take hold.

Every floral and resin in this phase serves the same mission: to sustain the citric-animalic duality. The neroli and citrus lift upwards; the civet and resins pull down. The perfume balances perfectly between the two; that’s where the tension, and the addiction, comes from.

Then comes the base, and the full character of Beauty reveals itself. The foundation is built around a rare combination of ouds: Oud Rostrata Terengganu, Oud Bodhi Bodhi, and Oud Ayyub. Together, they form a dry, resinous wood tone that holds the citric edge while giving it immense depth. These ouds were chosen for their precision; each one adds a slightly different weight and warmth, combining into a smooth, dense foundation that supports the animalic center.

Laburnum, myrrh, and Siam benzoin bring a quiet, very quiet, sweetness, balancing the density of the woods. Orris (15% irones) gives polish and texture, smoothing the base without dulling it. Oakmoss and cedarmoss add structure, giving the fragrance shape and grounding. Cypriol and galbanum reinforce the green tone introduced by the mate and fir. Vetiver and costus root finish the base, bringing dry depth and a touch of earth that ties the brightness back to skin.

The civet runs through all of it, it never fades. What begins as a soft bite in the top becomes the connecting thread across every stage. It amplifies the citrus, grounds the florals, and gives the woods their pulse. The neroli and citrus accord bring lift; the ouds and civet give gravity. The perfume exists in this balance, and that’s what gives Beauty its identity. Neither purely bright nor purely dark, but alive in the tension between the two.

The 50%+ oil concentration makes it dense and immersive. However, it still projects loudly. Each hour reveals another layer, the pineapple remains visible, the neroli keeps its clean shimmer, and the civet deepens, giving the scent its human warmth.

Beauty was made with precision, every note has a purpose, every material a role. The citrus brings light, the florals bring movement, and the civet ties everything together. The ouds and resins form the architecture that holds it steady. What emerges is not a blend of opposites, but a single, unified tone: a citric civet masterpiece, full of movement, clarity, and intensity. The name Beauty isn’t decoration, it’s literal. It’s the beauty of control, of balance, of power expressed through fragrance.

Finally, from uncle Moose himself “this is the most beautiful scent I’ve ever smelled” hence the name beauty.

Top Notes:

Pineapple

Neroli

Lemon Folded

Green Mandarine

Cedar

Yuzu

Lime

Lychee Rose Musk Otto

Civet

Heart Notes:

Italian Neroli

Frangipani

Tuberose

Ruh Motia

Orange Blossom

Mate

Black Copal

Pink lotus

Lavender

Fir

Port Oxford

Base Notes:

1990 Mysore

Oud Rostrata Terengganu

Oud Bodhi Bodhi

Oud Ayyub

Laburnum

Myrrh

Siam Benzoin

Orris 15%

Oakmoss

Cedarmoss

Cypriol

Galbanum

Vetiver

Costus Root